Rock the Vote

Research

Current Research

CURRENT RESEARCH

Unmarried Women and Income Disparity A recent memo explains that pay inequity exists not only between men and women, but also between unmarried and married women.

Overlooked So Far: The Nation's Unmarried Women in 2008 -- A New Agenda to Build Opportunity- Policy paper that outlines the steps that leaders, particularly the next president, should take to address the needs of unmarried women. Click here for a presentation discussing the agenda.

Unmarried Women in the Marketplace Women on their own are the fastest growing demographic in America, and frequently are the fastest growing cohort in new purchases.

Unmarried Women Continue to Make Their Voices Heard Exit surveys show unmarried women turnout disproportionately high on Super Tuesday.

Primary and Polling Show Increase Participation Polling and primary results show unmarried women participating in overwhelming rates.

Unmarried Women Active in Early Contest Exit surveys reveal unmarried women cast the crucial vote in early 2008 Presidential primaries.

New Study of Unmarried African American WomenUnmarried African American women are asserting their political power like never before. Our new research highlights their importance in upcoming elections.

A New America -- Unmarrieds Drive Change in Our Country The unmarried population has grown as a share of the population for the past 50 years, and the latest data shows that this trend is not abating. The growth of the unmarried population is outpacing the growth of the married population two and a half to one.

Census Data Confirms Growth Of Unmarrieds Recent census data shows that Americans who are not married continue to grow both as a percentage of the eligible electorate and as actual voters. A new analysis from Greenberg Quinlan Rosner that shows the growth rate for unmarried voters was 2.4 times higher than the growth rate for married voters in the 2006 election.

Summary of The 2007 State of Unmarried America Report The new report details thetrend of America's growing unmarried population and shows how single women in particular are the driving force behind this important cultural change. The report is the most comprehensive resource on who single people are, how they live, how they vote, and what they want from the government.

Picture of Mother and Daughter

Entire 2007 State of Unmarried America Report

Please note: The full report is nearly 300 pages long. Depending on your connection, downloading the entire report may take a few minutes.

Outline of Unmarried America 2007

  1. Why are Unmarried Voters Important?
    1. Why are unmarried women important?
  2. Who is Unmarried America?
  3. How Connected are they to the Democratic Process?
    1. Who participates?
    2. How do they feel about goverment & politics
    3. What do they want America's top priorities to be?
    4. How much attention do they pay to politics?
    5. How do they use media?
  4. How Do they Live?
    1. What is their economic situation?
    2. How does healthcare affect them?
    3. What do they value?
    4. What is their social life like?

    Unmarried Women and Pay Inequity New research and analysis by Greenberg Quinlan Rosner places pay inequity at the top of concerns for single women.

    Unmarried Women and Iraq A new analysis of public survey research data by Greenberg Quinlan Rosner shows that single women support bringing American troops home.

    "Unmarried Women: By the Numbers," a look at the potential impact of women on their own

    Summary of fast facts about unmarried women

    Summary of the media outreach effort for the "Unmarried Women's Agenda"

    100 Hour Agenda for Unmarried Women In a first ever survey to determine the policy agenda of single women, Iraq and health care topped the list of items that single women would like to see Congress address. In the new survey, conducted by Greenberg Quinlan Rosner, singles say they are also very concerned about salaries and wages not keeping up with the cost of living, and want Congress to do more to increase educational opportunities.

    Survey Questionnaire and Results from Greenberg Quinlan Rosner

    Summary information on all of our 2006 registration, mobilization and outreach programs

    Results from our survey of single women in 13 states where we ran significant GOTV programs in 2006 Demographic cross tabulations from our survey of single women in 13 states where we ran significant GOTV programs in 2006

    GQR memo on "How to communicate with unmarried women and what to say"

    July focus groups with unmarried women ages 18-64

    Regression analysis on Hispanic voting patterns

    Data from a Democracy Corps nationwide survey of 984 Hispanics conducted May 18-June 4, 2006

    "Women on their Own: A Profile of Civic Engagement"

    The 2006 State of Unmarried America: A demographic, lifestyle, and attitudinal overview of America's emerging majority

    National Survey of Unmarried America - published January 2006

    Census data demonstrating WVWV's impact on the 2004 election

    WVWV's 2005 Focus Group research, conducted by Greenberg, Quinlan, Rosner

    Presentation about women on their own and WVWV's work in 2004

    In-depth summary of WVWV's outreach programs

    Fact sheet about unmarried women in the electorate

    Fact sheetvabout unmarried men in the electorate

    Report on unmarried women from the Institute for Women's Policy Research